Background:

T3 Media, a top integrated marketing company specializing in innovative marketing campaigns for all mediums, was looking to boost sales calls for their client’s new enterprise solutions product. T3 created a business-to-business direct mail campaign that would get the phones to ring by combining the marketing company’s creative ideas and graphics with Drake’s expert execution. In the end, they developed a compelling sales lead program that got the client’s sales engine roaring.

Objective:

• To entice a targeted list of prospects to schedule appointments with the client's account managers
• To create excitement around the technology of the Xeon processor to new business prospects

Solution:

The T3 Media team developed a multi-staged direct mail campaign comprised of two mailers that were sent to the client’s prospect list. The first mailer contained a remote control with the message informing the prospect that he or she would receive a Mini Cooperâ remote controlled car after meeting with an account manager. Full color graphics covered the outside of the mailer to communicate the offer while the inside contained the appropriate action steps to schedule the meeting. The second mailer housed the Mini Cooper remote control car. Drake designed the mailers to safely deliver both elements of specialty products while creating a demo-type event. Drake Pack assembled the cartons, inserted the premium item and mailed them to a managed list of prospects provided by the client.

Results:

Both the remote controls and the Mini Cooper cars were delivered safely and on time, successfully reinforcing the client’s leadership in enterprise computing with their targeted prospects. The campaign garnered a better-than-expected response inspiring a second effort using a remote-controlled Hummer.