Tramontina Case Study
Background:
When you manufacture some of the highest-quality cookware in the world, how do you turn up the heat on sales of multiple product lines? International giant Tramontina trusted Drake Container to devise a branded packaging system consumers would eat up.
Objective:
Create a cohesive brand presence across the packaging of multiple cookware lines to ensure instant shelf recognition by consumers. The medium chosen had to both convey the brand's quality and stand up to the abuse typical in a retail environment.
Solution:
Drake cooked up a unified packaging program that helped to cement Tramontina's brand awareness in the marketplace. Spanning individually purchased items as well as cookware sets, the new system functioned consistently across varying product lines to provide quick recall by consumers.
Results:
The inaugural product lines were so well received that the client was awarded additional lines.
